Ahead of the Lunar New Year holiday, major brands and distribution channels are simultaneously running limited-time discounts and quiz-type promotions, drawing keen interest from consumers. CheongKwanJang, 11st, and Jenabel are each targeting Lunar New Year gift demand through Cashwalk quizzes and exclusive sales.

◆ CheongKwanJang, Cashwalk Secret Additional Discount CheongKwanJang has launched a secret additional discount event for Cashwalk users. The "Everytime Soft 20 pouches ribbon packaging" product, which has high demand as a Lunar New Year gift, is offered at 47,900 won based on the standard discount price. This price is based on the public discount base price, excluding individual additional benefits, which is characterized by lowering the barrier to holiday gifting. As a representative health functional food brand that experiences concentrated gift demand every holiday, the strategy is to expand customer inflow through quiz-participatory discounts.

◆ Jenabel, Limited Special Products in Collaboration with Naver Jenabel, a derma skincare brand located in dermatology clinics and pharmacies, has introduced a limited special Lunar New Year sale product in collaboration with Naver. The PDRN 3-piece set, consisting of PDRN Salmon Self-Cream, Vita Toning Ampoule, and Oil Mist, will be sold in a limited quantity of 300 units. The product is organized under the "Radiance & Elasticity" set concept and is offered in the 30,000 won range at an exclusive Naver discount price. It is a strategy to target the demand for cosmetics as Lunar New Year gifts by offering up to a 60% discount.

The promotions for this Lunar New Year season commonly use keywords such as quiz participation, exclusive channels, and limited quantities to induce immediate purchasing decisions from consumers. This is evaluated as an example showing that the discount competition targeting the holiday peak season is intensifying across the distribution industry.

[Notice] This content is intended to convey Cashwalk quiz and promotion information, and prices, discount rates, configurations, quantities, and delivery conditions may change or end early depending on the seller's policies, inventory status, and the end of the event period. The stated amounts and benefits are general standards excluding individual additional benefits, and official announcements and terms and conditions of the respective brand and sales channel must be checked before making an actual purchase. The responsibility for purchase decisions and outcomes based on this information lies with the consumer.