ENA's new global commerce survival show "X The League" (hereafter XTL) will premiere on August 2 at 7:50 PM. Tiffany Young and BamBam will serve as MCs.

"X The League" is a global sales survival program featuring eight teams from nine countries: South Korea, the United States, Japan, China, Thailand, Indonesia, Vietnam, Singapore, and Malaysia. A total of 40 global top sellers will compete over 100 days for a $500,000 grand prize and the "Global No.1 Seller" title. The Korean team will compete with Noh Hee-young as owner and Gi Eun-se as team captain.

Each round will feature various missions and large-scale events. The program will comprehensively evaluate not only live commerce performances but also the sellers' strategies, content planning skills, and sales execution. As the missions progress, both the difficulty level and sales volumes will increase, with limited product launches and global simultaneous sales events also planned.

Co-produced by ENA and Lara Station, the program will feature approximately 200 brands and sellers with a combined total of 360 million subscribers.

Tiffany Young said, "It was meaningful to be part of the launch of a program that will set a new standard," adding, "The fact that the stories of people and brands, along with fierce competition, unfold simultaneously felt especially special." She continued, "There were many unexpected twists that exceeded expectations, and the tension of not being able to predict the outcome until the very last moment is its greatest charm." She added, "It captures the passion and strategies of the people who build brands, as well as the diverse stories born in the process. I think viewers will find it even more engaging if they enjoy the entire journey, not just the final result."

BamBam shared his thoughts, saying, "It was an honor to be part of it. I was able to see and learn a lot." Recalling the intensity of the offline sales event held in Seongsu-dong, he heightened anticipation for the broadcast, saying, "It's a very fascinating show with a lot to see and learn," and added, "It will be fun to compare the different cultures and sales styles of each country."