Just a few months ago, the term 'Everything Rally' was familiar to investors. Fueled by the artificial intelligence (AI) boom, semiconductor and technology stocks led the market, and a broad-based rally continued across financial markets. Capital poured into risk assets everywhere, prompting the assessment that it was a market where 'whatever you buy goes up.' Indeed, stories of profiting from specific stocks were commonly heard around this reporter.

However, the recent mood in financial markets has clearly reversed. If anything, the expression 'Everything Falling' would be more fitting. As expectations for AI investment have cooled and investor sentiment has contracted, particularly in the semiconductor sector, global stock markets are rapidly losing steam. With the stocks that once led the market now faltering, investors' appetite for risk assets has visibly weakened.

This shift is not limited to any specific market. From the U.S. New York Stock Exchange to Korea's KOSPI and KOSDAQ, markets are in a correction phase. Bitcoin, the leading cryptocurrency, is currently trading around the $63,000 level, making it hard to believe that it surpassed $100,000 last November. Gold, a safe-haven asset, also remains somewhat below the all-time high recorded earlier this year. While the degree of fluctuation varies by asset class, the reality today is closer to a 'broad-based correction' than a 'broad-based rally.'

The greater the market volatility, the more information emerges that preys on investors' anxieties. Recently, sensational phrases such as 'stocks expected to surge' and 'must-buy stocks this week' are easily spotted in online communities, social networking services (SNS), and messaging apps. The more the market shakes, the more content targeting the psychology of those seeking short-term gains seems to run rampant.

Of course, not all investment information is misleading. However, one should be wary of claims that guarantee high returns or express certainty about a specific stock's imminent surge. In particular, information with unclear sources or no objective basis that诱导 investment decisions carries a significant risk of leading to losses.

Markets always cycle between rising and falling. Just as the Everything Rally was not eternal, the Everything Falling will not be eternal either. However, in times when the direction is difficult to gauge, the most important weapon is not haste but composure. Rather than being swayed by flashy promises of high returns, this is the moment to first reassess corporate earnings, industry shifts, and one's own investment principles.