Delicious, which operates the fashion business-to-business (B2B) platform 'Sinsang Market,' has begun its public stock offering subscription for general investors.

■ Subscription Schedule and Conditions

Delicious's offering price is 7,000 won, with 550,000 shares allocated to general investors. The lead underwriter is Korea Investment & Securities. The minimum subscription quantity is 20 shares, requiring a minimum of 70,000 won based on a 50% subscription deposit rate.

As of 2:33 PM, the number of subscription participants stands at 7,057, and the estimated equal allocation quantity at this point is approximately 38.97 shares per person. The current proportional competition rate stands at 1.47 to 1. However, since subscribers may continue to increase until the deadline, the estimated number of shares for equal allocation and the proportional competition rate are subject to ongoing fluctuation.

■ Institutional Demand Forecast Results

The competition rate for Delicious's demand forecast targeting institutional investors was recorded at 184.06 to 1. The lock-up commitment rate is 0.10%. It should be noted that this 184.06-to-1 figure is the result of the previously conducted institutional demand forecast, not the public subscription competition rate.

■ Company Introduction

Delicious operates 'Sinsang Market,' a two-sided platform that supports product promotion for domestic wholesalers and product sourcing and transactions for domestic and international retailers in the fashion B2B market, including areas such as Dongdaemun. The company launched Sinsang Market in 2013, focusing on the inefficiencies of the fashion wholesale market, which had been slow to undergo digital transformation. Since then, it has expanded its presence in the fashion B2B platform market through service advancement and the expansion of its user base.

Currently, the company operates various revenue models based on Sinsang Market, including advertising, subscriptions, and purchasing agency services. The company plans to strengthen its domestic business foundation while expanding the acquisition of overseas retail customers to secure long-term growth drivers.

■ Investment Considerations

Subscription participants should clearly distinguish between the institutional demand forecast competition rate and the public subscription competition rate. In addition, investors should also examine the low lock-up commitment rate and the post-listing distribution structure centered on existing shareholders.

[This article is a reference material for investment decisions and does not recommend the purchase or sale of any specific stock. The responsibility for stock investments lies with the investor. This article was written with AI assistance.]