BLACKPINK marked their 10th anniversary since debuting on August 8, 2016, with their debut single 'Whistle.' Over the past decade, BLACKPINK has elevated the global stature of K-pop and led trends in music and fashion worldwide. Recently, the group collaborated on a heritage collection with 'MU:Z,' the merchandise brand of the National Museum of Korea. Thanks to this partnership, the 10th anniversary commemorative event was also held at the National Museum of Korea. Only about 40 fans selected through a lottery were able to attend the event, where the members personally handed out bouquets and cut a large cake in a modest ceremony.

However, several controversies arose surrounding the preparation and operation of the event. The 'Meet & Greet' event announced through the fan platform Weverse was held for only a very small number of paid membership subscribers. In addition, the exact venue and whether all members would attend were not clearly communicated, drawing strong complaints from fans. In particular, disappointment grew as rumors spread about the possible absence of some members and their stays abroad. As the controversy intensified, the agency only then officially announced that all members would be in attendance.

On the day of the event, the members attempted to communicate with fans through a live broadcast, but a somewhat awkward atmosphere prevailed. Rosé tried to lighten the mood with a prepared cake and bouquet, but Jisoo repeatedly expressed her apologies to fans throughout the broadcast. On the day of their 10th debut anniversary, Jisoo personally left a message on the fan platform, expressing her regret over fans' disappointment and delivering a message of gratitude to the fandom 'BLINK' for making BLACKPINK shine. On-site, Jisoo was seen shedding tears while greeting fans, eliciting sympathy from netizens.

Meanwhile, BLACKPINK members have been focusing on their individual activities since wrapping up their world tour earlier this year. Jisoo expanded her presence as an actress by appearing in the Netflix series 'Monthly Boyfriend,' and Jennie took the stage at Coachella in the United States as a solo artist. Lisa participated in the opening ceremony of the 2026 North and Central America World Cup, while Rosé has been active as both a musician and a celebrity, traveling between Korea and abroad. Although their individual activities and agencies have diverged, attention remains focused on their future steps as they are still united under the name 'BLACKPINK.'

This BLACKPINK 10th anniversary event left significant regrets due to a lack of communication with fans and inexperienced event management. Unlike the fervent expectations of fans, the 10th anniversary will be remembered as a day when more effort went into containing unexpected controversies than into the celebration itself.