Group ALPHARDRIVE ONE (ALD1) is maintaining a rapid upward trajectory with the challenge for the title track of their second mini-album, 'BORN DIRE'.

■ Challenge Fervor Spread Immediately Upon Release

Immediately after releasing their second mini-album 'UNBREAKABLE: 少年BEAST' on the 24th of last month, ALPHARDRIVE ONE unveiled a challenge utilizing the point choreography of the title track. With a highly addictive chorus combined with intense choreography that anyone can easily follow, participation spread rapidly centered on short-form platforms, drawing an enthusiastic response from fans worldwide.

■ Top-Tier Artists All Join In

This challenge drew attention as top-tier artists from home and abroad participated in large numbers. DAY6's Young K and Wonpil, Red Velvet's Irene, Super Junior's Eunhyuk, ATEEZ's Yunho, ZEROBASEONE's Sung Han-bin, Kep1er's Xiaoting, and TEN were among the notable artists who took part, joined even by broadcasters, actors, and a foreign weather caster. Each participant reinterpreted the choreography with their own personality, showcasing fresh appeal.

'BORN DIRE', which gained attention for its cinematic, movie-like performance, has also been receiving positive responses for its point choreography that visualizes a beating heart.

■ Double Crown on Music Shows, Activities Continue

Meanwhile, ALPHARDRIVE ONE achieved a double crown on music shows upon their comeback with this second mini-album. They plan to continue active promotions through various music shows and content.

Photo source: WAKEONE, screenshot of weather caster Nick Kosir's social media.