CreativeMut (MUT) will unveil its new performance format, a 'festival-style concert' titled 'HEARTBEAT by dududo,' for the first time at Hwajeong Gymnasium at Korea University in Seoul from October 17 to 18. The event, held on a scale of 12,000 seats in total, offers a live experience combining the immersion of a concert with the freedom of a festival. The headliners are The Rose on day one and Crush on day two.

Billed under the slogan 'Your heart goes dududo,' the concert is characterized by connecting the beat of the music, the audience's energy, and the light of the venue into one. The brand color 'RED' will be realized as a 'RED WAVE' enveloping the entire venue, and through heart-shaped objects and red lighting effects, a stage will be created where the audience and artists share the space and energy.

The viewing format also differs from the conventional. Moving away from the standardized viewing style of traditional concerts, the event is planned as 'ALL-DAY LIVE MUSIC,' where various artists perform on a single stage throughout the day. Audiences can freely enter and exit during the performance and enjoy various content including F&B and photo booths. Different genres of performances will unfold over the two days, allowing audiences to choose according to their preferences.

■ Day One 'BAND DAY'... The Rose as Headliner

The Rose will headline the first day, 'BAND DAY.' The Rose has performed on the Outdoor Theatre stage at Coachella in the United States and reached No. 83 on the U.S. Billboard 200 chart with their second full-length album 'DUAL.' They drew approximately 66,000 and 70,000 audience members on their North American and European tours, respectively, and released the album 'ROSE' in August.

iKON, ONF, ASH ISLAND, george, ADOY, jeebanoff, and An Shinae will participate that day, while Isan & Loen, selected by Lee Seung-chul, will also take the stage.

■ Day Two 'HIP-HOP DAY'... Crush as Headliner

Crush will headline the second day, 'HIP-HOP DAY.' Crush won Album and Track of the Year in the R&B category at the 'Korean Hip-Hop Awards 2026.'

Loco, Sik-K, Kid Milli, OKASHII, pH-1 of H1GHR MUSIC, Lilboy, and Woodie Gochild will perform, while Daedong Dan-gyeol and Lucy Gang, selected by The Quiett, are also included in the lineup.

■ One-Day Tickets at 99,000 Won... Sold Exclusively on Melon Ticket

Tickets will be sold exclusively through Melon Ticket, priced at 99,000 won for a one-day pass (uniform pricing for all seats). The booking schedule and detailed information will be announced through official social media.

■ "The Entire Venue Beats Like One Heart"... CreativeMut's Brand Expansion

CreativeMut created the 'dududo seoul' space in central Seoul and has expanded entertainment experiences combining content and spaces with AI, holograms, anamorphic, and 3D technologies, including the BIGBANG 20th anniversary media exhibition 'COSMOS.' 'dududo' is a K-culture brand that connects content, space, and live experiences based on the beat of music and the energy of the heart, and this 'HEARTBEAT by dududo' is part of a brand expansion linking music, space, exhibitions, and live performances.

Kim Tae-hwan, CEO of CreativeMut, said, "'HEARTBEAT by dududo' is a project designed to create an experience where the audience becomes part of the performance," adding, "At the moment when the red light and the beat of the music created by thousands of audience members connect as one, the entire venue beats like a single heart." He also stated, "We plan to develop this into a new live entertainment format by combining the immersion of concerts, the freedom of festivals, and CreativeMut's entertech capabilities."