World-renowned art director Yuni Yoshida has signed an exclusive contract with Havie and Maho, the agency of singer Park Hyo-shin, kicking off her full-fledged activities in Korea.

According to Havie and Maho on the 5th, her connection with Park Hyo-shin served as the decisive catalyst for the contract. Yoshida handled the main poster for Park Hyo-shin's solo concert 'Park Hyo-shin LIVE A & E 2026' held last April, leaving a striking visual impression, and the deep trust built through this collaboration ultimately led the two to join hands at the same agency.

■ From Top-Tier Japanese Artists' CD Artwork to Drama Posters

Yuni Yoshida is an artist renowned both in Korea and abroad for her original visual illusions and refined expressive power. She has built a unique presence across genres, including advertising, CD jackets, book design, and video.

Her body of work is extensive. She has created CD artwork for Japan's top-tier artists such as BOOWY, Gen Hoshino, Snow Man, and AiNA THE END, and has also worked on posters for dramas including 'Unnatural,' 'Elpis,' and 'Happy Marriage.'

She has already made a strong impression on Korean audiences. Her 2023 solo exhibition 'Alchemy' at the Seoul Museum of Art drew around 100,000 visitors, receiving an enthusiastic response.

Her awards, recognizing both artistry and popular appeal, are equally impressive. They include the Tokyo ADC Award, the Mainichi Design Award, and the MAMA Best Art Director Award, while her poster for the stage play 'Macbeth' won gold in two categories at the Clio Awards, one of the world's leading advertising festivals.

■ Havie and Maho: 'We Will Spare No Effort in Providing Full Support'

Her agency, Havie and Maho, stated, 'We are delighted to be working with Yuni Yoshida, who has built such a distinctive world of her own work,' adding, 'We will spare no effort in providing full support so she can pursue even more active and diverse artistic activities in Korea.'

Havie and Maho currently represents Park Hyo-shin, one of the leading musicians in Korean pop music, and singer-songwriter Sam Kim. With Yuni Yoshida joining, the agency has completed a solid artist lineup spanning both music and visual arts.

Photo credit: Havie and Maho.