The group ILLIT is drawing global fans' attention by releasing additional concept content for their 2nd Japanese single 'I Got Your Back.'

On July 8 and 9, ILLIT unveiled concept photos and videos collaborated with Japanese fashion magazine 'FRUiTS' through their official SNS. Natural moments captured on the streets and the members' distinctive fashion stand out. They completed a diverse 'ILLIT core' style by utilizing brands and vintage items that led Japanese fashion from the 1990s to the 2000s.

The concept film was produced in an interview format. In 'FRUiTS X ILLIT TV,' Iroha took on the role of a reporter and had conversations with the members about fashion. During this session, Wonhee said, "I don't care at all. Wearing this makes me feel good."

'I Got Your Back' is a song that contains the concerns and stories of growing girls. The digital track will be released on July 26, and the physical album on the 29th. A special edition collaborated with 'FRUiTS' is also included.

Their activities extend beyond music to broadcasting and stage performances. ILLIT garnered online attention by performing on Fuji TV's '2026 FNS Music Festival Summer' alongside Japanese idol group CUTIE STREET. Iroha is also active as a 'Monthly Presenter' for July on Fuji TV's morning program 'Mezamashi TV,' serving as a live MC.

Their first Japan tour, 'ILLIT LIVE 'PRESS START♥︎' in JAPAN,' saw all 11 shows across 5 cities completely sold out, with additional limited-view and standing seats subsequently opened. In August, they are scheduled to appear consecutively at 'Mezamashi WANGAN FESTIVAL' and 'LuckyFes'26.'

Their musical achievements continue as well. The title track 'It's Me' from their 4th mini album charted on the U.S. Billboard Global Song chart for 9 consecutive weeks and re-entered Spotify's 'Daily Top Songs Global' chart. Additionally, the collaboration single 'ICONIC BY MISTAKE' with LE SSERAFIM and KATSEYE continues to rank steadily on both the U.S. Billboard and U.K. Official main song charts.