Girl group IRION is dominating music show stages with their debut single 'MEMORIA' while expanding their presence across music videos, beauty, entertainment, and global music content.

IRION (Choi Aeni, Aji, Karin, and Aisa) is a group formed through the MBC Plus drama 'Choi-ae Debut.' Following their first offline stage at COEX Mega Stage on the 19th, they appeared on MBC M's 'Show Champion' and MBC's 'Show! Music Core,' and are set to perform their debut title track 'MEMORIA' on KBS2's 'Music Bank' on the 31st.

'MEMORIA' is a track that adds an emotional atmosphere to a metal sound reminiscent of a newtro magical girl anime opening. IRION has been showcasing their presence by delivering the stage with highly polished synchronized choreography and delicate facial expressions.

Various creators participated in the debut process. The 'MEMORIA' music video was directed by Lee Sagang and the Johnny Bros team, offering a modern reinterpretation of Y2K retro mood and 1980s tokusatsu aesthetics. The 'Neo Seoul Makeup,' designed to highlight the charm of Mexican member Aisa, was showcased as YouTube content by K-beauty makeup artist Director Ham Kyung-sik. Additionally, comedian Yang Sang-guk appeared as a dialect special instructor on their own variety show 'IRION: Real-Life Debut,' building chemistry with the members.

IRION is also participating in 'POSE.D,' an original content series for 'dddm (dududo Music),' a global music platform produced by global entertainment tech company CreativeMut (MUT). In 'POSE.D,' which combines music, performance, and fashion editorial, IRION reveals a new visual concept with trendy Y2K school looks. This project marks the first collaboration with a drama IP-based artist since the launch of 'dddm.'

Following the stage performances and video releases, fans both domestically and internationally have been responding enthusiastically to the members' visuals and music. Fans left comments such as, "The members' visuals complement each other so perfectly, and the music exceeds expectations," and "I hope they continue promoting as IRION and release new songs in the future."

Meanwhile, the drama 'Choi-ae Debut' ranked first in the Korean Wave and Asian category on Japan's major OTT platform Lemino, and is available for VOD streaming on Wavve, TVING, WATCHA, and Japan's Lemino. Behind-the-scenes footage of IRION's debut and various short-form content are being released sequentially through the YouTube channel 'All The K-Pop.'