MBN's new variety program 'This Is Hyeonmu Road' has unveiled its official poster ahead of its premiere on September 20 at 10:30 p.m. 'This Is Hyeonmu Road' is a travel variety show in a real legwork road trip format, in which Jeon Hyun-moo and Lee Jun personally explore local destinations and experience local culture. Under the motto 'There is no fixed path, but there are standards,' the show features experiencing the daily lives and culture of locals and seeking out hidden attractions and regional restaurants. This program marks another collaboration between Jeon Hyun-moo and the production team. The production team of 'Jeon Hyun-moo Plan' previously earned recognition for its authenticity by introducing local restaurants recommended by locals and viewers. After about seven months of planning, the team completed the first filming in July. The released official poster shows Jeon Hyun-moo and Lee Jun enjoying the local atmosphere at a night market. At the center of the poster, the phrase 'While everyone follows a preset course, we blaze our own trail' highlights the program's distinctiveness. The production team stated that, in line with the subtitle 'There is no fixed path, but there are standards,' they will set clear customized standards for each destination and pioneer new travel routes. They also said the show will vividly present the process of Jeon Hyun-moo and Lee Jun communicating directly with locals to find hidden attractions and local restaurants. Through the two blending into local life, the program plans to showcase the beginning of a new real legwork road trip.