Girl group USPEER has been selected as the promotional model for the globally popular character 'Maltese and Retriever,' signaling an active global push.

Their agency, MW Entertainment, announced that USPEER was chosen as the promotional model for The Works Company's popular character 'Maltese and Retriever' and attended an appointment ceremony on the 1st at the 'The Works Festa' pop-up store in Seongsu-dong.

■ 'Maltese and Retriever,' Beloved in Korea, China, and Japan… A Global IP

'Maltese and Retriever' is a global IP enjoying great popularity at home and abroad, having served as the main character model for Korea's KakaoTalk emoticons, as well as China's WeChat, Japan's LINE, and Loft.

■ 'Complete Rookie' USPEER on a Career-High Streak

USPEER, who debuted last year and gained attention as a 'complete rookie,' has also recently achieved a career high with their mini album 'BYTE DISTRICT,' continuing their upward momentum.

USPEER shared their thoughts, saying, "It is an honor to serve as the promotional model for a character we have loved for a long time." As the meeting of a rising K-pop star and a popular character, significant promotional synergy is expected in both domestic and international markets.

■ Fan Meeting in Japan on the 24th… "Continuing Active Activities at Home and Abroad"

Meanwhile, USPEER plans to continue active activities at home and abroad, including holding the Japan fan meeting '2026 USPEER FAN MEETING MY BUDDY IN TOKYO' on the 24th.

Photo provided by: MW Entertainment.