Wised Planet Company will list on the KOSDAQ market on the 23rd. Its recently closed general subscription recorded an overall competition rate of 1,477.65 to 1 and a proportional allocation competition rate of 2,955.3 to 1. According to Daishin Securities, the number of subscription applications totaled 165,616.

■ A 'temperature gap' in the IPO boom of the third week of September... In contrast to Sklyabs

The third week of September is a period when subscriptions and listings by companies seeking to enter the KOSDAQ come one after another. Along with Big Wave Robotics, Global Technology, Duksan NePures, and Brills, which opened subscriptions in the same week, the flow of capital flocking to the IPO market continued. Amid this, unlike Sklyabs, which earlier listed and set its IPO price below the lower end of its hoped-for band, Wised Planet Company fixed its IPO price at the top of the band, revealing a difference in demand temperature.

■ Operates Doctorpiel and Nuzam... Data-driven D2C is the core

Wised Planet Company is a retailer of other household goods operating the shower filter and faucet brand Doctorpiel and the sleep care brand Nuzam, which offers topper-type mattresses and related products. Founded in 2013 as an advertising agency, it accumulated consumer data while serving advertisers across various industries, and expanded this data analysis capability into operating its own brands.

Its core is a D2C (Direct to Consumer) model in which the company directly handles the entire process from product planning to digital marketing, operating its own online mall, and customer management, while manufacturing is outsourced but controlled through a quality management system. The company says it also pursues CRM activities to raise customer lifetime value (LTV) by analyzing customer purchase history and repurchase patterns.

■ IPO price fixed at top of band at 12,000 won... Demand forecast 1,248.47 to 1

In terms of the offering overview, the IPO amount is 19.2 billion won with 1.6 million shares offered. The hoped-for price band was 10,000 to 12,000 won, and the final IPO price was set at the top of the band at 12,000 won. The earlier demand forecast for institutional investors recorded a competition rate of 1,248.47 to 1, providing the basis for the top-of-band pricing.

The number of shares available for general subscription was in the range of 400,000 to 480,000 shares, and applications concentrated on the proportional allocation tranche, following a trend similar to institutional demand.

■ Only 21.12% of shares tradable on listing day... Favorable supply-demand, but no guarantee for the stock price

Notable from a supply-demand perspective is that only 21.12% of total shares will be tradable on the first day of listing, as smaller floating volume tends to limit selling pressure in the early listing period. However, this is merely a favorable supply-demand condition, not a factor guaranteeing the stock's trajectory, so actual trading trends after listing need to be monitored.

In its securities report, the company stated that it plans to use the IPO proceeds to strengthen brand competitiveness, expand its product portfolio, enter overseas markets including building its own overseas online malls, and make strategic investments in and acquisitions of brands and companies with growth potential.

■ Remaining variables: opening price, institutional lock-up commitments, and put-back options

Items requiring further confirmation are the opening price range on listing day, the ratio of institutional mandatory holding commitments, and whether put-back options will be granted. As these factors can directly affect stock price volatility in the early listing period, they should be checked through exchange disclosures and actual transaction data.

[Stock prices on the first day of listing can fluctuate significantly depending on market conditions and supply-demand dynamics. This article is not a recommendation to invest in any particular stock, and the final judgment on investments and the responsibility for it rest with the investor. This article was partially assisted by AI in the writing process.]